If I were in charge of communications for lockdown I’d focus on the end.
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I am not unique, and sorry, but neither are you.
Years ago I had one of those reality-dawning-horror moments. A friend of mine had died at the cruelly young age of 28. It was grim. Having spent a fairly normal amount of relatively comfortable time in denial I unexpectedly found myself being admitted for tests to ascertain whether or not I had developed the same cancer.
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